Impersonators don’t just steal your name — they steal your audience.
Impersonator accounts damage people who sell their work online by intercepting the audience that hasn’t found them yet: a fake Instagram account using your photos, your name, and your bio doesn’t need to fool everyone — only the new subscribers, potential customers, and first-time visitors who search your name and find the impersonator before they find you. The fake account DMs your followers with scam links, posts “free content” teasers that redirect to phishing pages, or runs paid ads under your brand name. Every follower the impersonator captures is a follower you lose.