// SERVICE FILE · SVC-04 · BRAND PROTECTION

We take down the counterfeits stealing your brand — from Amazon listings to Instagram shops.

Q: Do you actually get counterfeit listings removed from Amazon, or just file reports?

Real removals — DMCA Masters files through Amazon Brand Registry’s IP violation reporting system in the format their review team accepts, and on clean, properly documented complaints Amazon removes counterfeit listings within 24–48 hours. We also handle eBay VeRO, Etsy IP reporting, and every other marketplace with a counterfeit problem — each one filed to its specific platform requirements.

Q: Do I need a registered trademark to use your service?

No — a registered trademark is not required to use DMCA Masters, because copyright protection (including product photography) doesn’t require trademark registration. We file DMCA copyright notices for your original product photos and creative assets regardless of trademark status. If you do have a registered trademark, that opens additional enforcement channels (Amazon Brand Registry requires it), but it’s not a prerequisite for working with us.

Q: How do you handle counterfeiters on DHgate and AliExpress?

DMCA Masters removes counterfeiters from DHgate and AliExpress by filing IP complaints directly through each platform’s reporting portal — DHgate’s IP Protection Platform, Alibaba’s IP Protection Platform, and AliExpress’s dispute system. These platforms respond slowly and require specific evidence formats, so we build each filing to spec and escalate through their review tiers when initial filings stall. Factory-platform enforcement is included in every plan.

Q: Can you take down Instagram shops selling knockoffs of my product?

Yes — DMCA Masters takes down Instagram shops selling knockoffs, filed through Meta’s Brand Rights Manager using both trademark and copyright claims. We also handle Facebook Marketplace, TikTok Shop, and Pinterest product pins. Social-media counterfeit enforcement is included in every plan — not an add-on.

Q: What happens when a counterfeiter creates a new seller account after a takedown?

When a counterfeiter creates a new seller account, DMCA Masters’ continuous monitoring catches the new listings on the next scan sweep and triggers fresh takedowns automatically. Counterfeiters cycling through seller accounts is the number one reason one-time filings don’t work — you need continuous enforcement. Re-listings are treated as part of the original job, not billed separately.

Q: Can you remove counterfeit clone websites that copy my brand?

Yes — DMCA Masters removes counterfeit clone websites by filing takedowns with the domain registrar, hosting provider, and CDN in parallel. Typosquat domains, clone Shopify storefronts, and lookalike brand sites all get reported through the appropriate abuse channels. Most clone sites drop within 72 hours once the registrar and host are both notified.

Q: Do you handle product photography theft?

Yes — DMCA Masters files copyright notices for product photography theft, and it’s one of the most effective enforcement tools available. Your original product photos are your copyright, and DMCA notices for image theft have high compliance rates across every major platform. When counterfeiters use your photos to sell knockoffs, we file copyright notices against every listing using your images, across every platform they appear on.

Q: How is this different from Red Points or other enterprise brand-protection services?

The difference between DMCA Masters and enterprise services like Red Points is price and accessibility, not scope: we charge $89/mo with no contracts, no setup fees, and every surface covered from day one, while enterprise services charge five-figure annual contracts with long onboarding cycles and minimum commitments. If you’re a DTC founder or independent brand — not a Fortune 500 — you get the same enforcement without the enterprise overhead.

Q: Do you file with search engines to remove counterfeit listings from Google?

Yes — DMCA Masters files with Google, Bing, Yandex, DuckDuckGo, and smaller engines to de-index counterfeit URLs ranking for your brand name, and multi-engine delisting is included in every plan. The counterfeit listings that were showing up in search results drop out so your real store starts getting its organic traffic back.

Q: Can you handle counterfeit enforcement internationally?

Yes — DMCA Masters handles counterfeit enforcement internationally, across global marketplaces, social platforms, and factory sites regardless of where the counterfeiter is based. DHgate, Alibaba, and AliExpress enforcement — platforms primarily based in China — is included by default, not an upsell. DMCA and copyright enforcement works internationally because the platforms themselves comply, regardless of the seller’s location.

DMCA Masters removes counterfeit listings and brand knockoffs from Amazon, eBay, Etsy, Instagram, TikTok Shop, and factory platforms like DHgate and AliExpress — at subscription pricing that doesn’t require an enterprise budget. You’ve filed reports yourself. Some worked. Most didn’t. We run enforcement across every marketplace, social platform, and counterfeit domain, continuously.

50,000+ TAKEDOWNS · 1,200+ BRANDS · AVG TTL ≤ 48H · 7 MARKETPLACE CHANNELS

Read the Field Report

Built for product brands selling on

Amazon

eBay

Etsy

Shopify

Instagram

AliExpress

DHgate

Self-hosted stores

Amazon

eBay

Etsy

Shopify

Instagram

AliExpress

DHgate

Self-hosted stores

01 / 04

It starts with your own product photos.

Counterfeit sellers build their listings from your own product photos — scraped from Amazon, your Shopify store, or your Instagram feed, then reposted on a counterfeit listing, often on the same marketplace you sell on. The listing looks identical to yours: same photos, same copy, sometimes even the same brand name. The buyer can’t tell the difference until the knockoff arrives. By then the counterfeiter has the money, and you have the one-star review.

02 / 04

Marketplace reporting works — but only on one listing at a time.

Amazon Brand Registry, eBay VeRO, and Etsy’s IP reporting tool all work — but only on one listing at a time, and a counterfeiter doesn’t run one listing. They run dozens across multiple platforms under multiple seller accounts. You report one, they spin up two more. You file with Amazon, they move to eBay. You file with eBay, they move to a standalone Shopify clone. Self-service reporting turns brand protection into a full-time job, and most founders don’t have the bandwidth to keep up.

03 / 04

Instagram and TikTok shops are the new storefronts for fakes.

Instagram shops, Facebook Marketplace, and TikTok Shop are now primary storefronts for counterfeit goods — social-media commerce gives counterfeit sellers direct access to your audience with zero marketplace friction. They run paid ads against your brand name, DM your followers with “sale” offers, and build lookalike pages that redirect to off-platform checkout flows you can’t trace. Each platform has its own reporting mechanism — Instagram Brand Rights Manager, Facebook Commerce complaints, TikTok’s IP portal — and each one requires a different evidence packet. This isn’t a “file one form” problem.

04 / 04

The factory platforms keep the supply line running.

Behind every counterfeit listing on Amazon or Instagram is a factory-to-consumer pipeline running through DHgate, Alibaba, or AliExpress. These platforms list the knockoff version of your product at factory prices, ship direct to consumers, and are remarkably difficult to police from outside China. Their IP reporting channels exist but respond slowly, require specific evidence formats, and reset when sellers create new storefronts. Cutting the supply means filing on the factory platforms — not just the consumer-facing ones.

§ 03 · Coverage

Every surface where counterfeits actually show up.

Named platforms, grouped by counterfeit surface. Not a vague "we monitor the internet" claim.

Marketplace counterfeit listings

DMCA Masters removes counterfeit listings from Amazon, eBay, Etsy, Walmart, and every other marketplace — the highest-volume counterfeit surface for any product brand. Each marketplace has its own IP reporting process; we file in the format each one accepts.

Amazon (Brand Registry)eBay (VeRO)Etsy (IP reporting)Walmart MarketplaceMercariPoshmarkWishBonanzaSmaller marketplace platforms

Social-media counterfeit shops

DMCA Masters takes down counterfeit shops on Instagram, Facebook Marketplace, and TikTok Shop — including listings running ads against your brand name. Filed under each platform’s Brand Rights or IP portal.

Instagram Shops / Brand Rights ManagerFacebook MarketplaceTikTok Shop (IP portal)Pinterest product pinsYouTube product placement / affiliate linksWhatsApp Business counterfeit sellers

Factory & wholesale platforms

DMCA Masters files IP complaints on DHgate, Alibaba, AliExpress, and the other supply-side platforms that manufacture and ship knockoffs direct to consumers — in the specific format each platform’s legal team accepts.

DHgateAlibabaAliExpress1688.comTaobaoMade-in-China.comGlobal Sources

Counterfeit domains & clone websites

DMCA Masters removes standalone websites that clone your brand identity, your product photos, and sometimes your entire storefront — takedowns filed with registrar, host, and CDN in parallel.

Typosquat domains (yourbrand-sale.com)Clone Shopify storefrontsFake wholesale sitesLookalike brand websitesScam checkout pagesDrop-ship fronts using your brand

Product photography theft

DMCA Masters files DMCA copyright notices against every counterfeit listing that reuses your scraped product photos — across every platform, with image-match evidence for each instance.

Amazon listing photo thefteBay listing photo theftInstagram / social media photo scrapingCounterfeit site image theftGoogle Images indexing stolen photosStock-photo misattribution of your originals

Search engines (multi-engine delisting)

DMCA Masters delists counterfeit listings and clone sites ranking for your brand name + product keywords — from Google, Bing, Yandex, DuckDuckGo, and every major engine most agencies skip.

GoogleBingYahooYandexDuckDuckGoBrave SearchEcosiaStartpage

§ 04 · Inside a takedown

What actually happens when we start enforcement.

The real sequence of a brand-protection engagement — not a marketing flowchart.

T + 00:00
Intake & counterfeit inventory
You send us your brand assets — trademarks, product photos, store URLs, and any counterfeit listings you’ve already found. Our intake team verifies your IP ownership, runs a sweep across every marketplace and social platform we monitor, and builds a complete counterfeit inventory. Most brands are surprised by how many listings exist on platforms they’ve never checked.
T + 01:00
Evidence packets per platform
Amazon Brand Registry wants specific ASIN-level evidence. eBay VeRO wants a different format. Instagram Brand Rights Manager requires yet another packet. DHgate has its own IP portal with its own rules. Our operators build each filing to the exact spec the platform’s review team accepts — not a templated cross-post.
T + 02:00
Parallel filings dispatched
Every marketplace, social platform, factory site, counterfeit domain registrar, and search engine — filed the same day, not staged over a week. Parallel dispatch prevents the whack-a-mole problem where a counterfeiter responds to one takedown by spinning up new listings on three other platforms.
T + 12:00
First marketplace confirmations
Amazon and eBay typically return takedown confirmations within 12–24 hours on clean, properly formatted IP complaints. Etsy and smaller marketplaces follow close behind. Social-media platforms (Instagram, TikTok) are slower — usually 24–72 hours.
T + 24:00
Search-engine delisting confirmed
Google, Bing, Yandex, and DuckDuckGo de-index the counterfeit URLs. The fake listings that were ranking for your brand name start dropping out of search results — the highest-leverage piece of any brand-protection job.
T + 48:00
Coverage sweep & escalation
We re-scan every surface to confirm no residual counterfeit listings remain. Anything still up gets escalated — to marketplace legal teams, registrar abuse desks, hosting providers, and CDNs. Stubborn factory-platform listings get re-filed and escalated until they drop.
Ongoing
Continuous monitoring & re-removal
Brand monitoring stays active for the life of your plan. Every new counterfeit listing we detect triggers a fresh takedown across every surface — no per-takedown charges, no monthly limits. Counterfeiters create new seller accounts and new listings constantly; continuous enforcement is the only thing that actually works.

§ 05 · What’s included

A full brand-protection arsenal.

Every counterfeit surface your brand actually deals with — covered by one agency, one plan, one price.

Marketplace enforcement

DMCA Masters files counterfeit complaints through Amazon Brand Registry, eBay VeRO, Etsy IP reporting, Walmart, Mercari, Poshmark, and every other marketplace with a counterfeit problem. Each filing built to the specific platform’s accepted format — not a cross-posted template.

Product photography protection

Your original product photos are your copyright. When counterfeiters scrape them to sell knockoffs, we file DMCA copyright notices against every instance — across every marketplace, social platform, and counterfeit site using your images.

Counterfeit domain takedowns

DMCA Masters takes down clone websites using your brand name, your product photos, and lookalike checkout flows — filed with the domain registrar, hosting provider, and CDN in parallel until the site drops.

Factory-platform enforcement

DMCA Masters enforces on DHgate, Alibaba, AliExpress, and the supply-side platforms behind every counterfeit operation — filed in the format each platform’s IP team accepts and escalated until the factory listing comes down.

Multi-engine search delisting

DMCA Masters de-indexes counterfeit URLs from Google, Bing, Yandex, and DuckDuckGo — covering the engines most agencies skip. Counterfeit listings ranking for your brand name drop out of search results so your real store gets its organic traffic back.

Continuous monitoring & re-removal

Counterfeiters don’t stop after one takedown — they create new seller accounts and relist. Our monitoring catches new listings on the next sweep and fires fresh notices automatically. No per-takedown fees, no monthly limits.

§ 06 · Why brands pick us

The three things that matter — and what enterprise agencies get wrong.

POINT 01 / 03

Subscription pricing — not enterprise contracts.

DMCA Masters runs brand protection on subscription pricing — month-to-month, cancel anytime, with the Basic plan starting at $89/mo and every marketplace, social platform, factory site, and search engine covered. Enterprise brand-protection agencies like Red Points charge five-figure annual contracts with long onboarding cycles and minimum commitments. That pricing model makes sense for Nike. It doesn’t make sense for a DTC founder running a $500K/year brand. No contracts, no setup fees, no “contact sales for pricing.”

Basic plan starts at $89/mo. Month-to-month. No enterprise contracts, no setup fees.

POINT 02 / 03

Every surface — not just the easy ones.

DMCA Masters files across every surface a counterfeiter uses — marketplace listings, Instagram and TikTok shops, DHgate, Alibaba, and AliExpress factory listings, counterfeit domains, and search engines. Most brand-protection services file with Amazon and eBay and call it coverage, leaving the entire factory-platform supply line untouched. One filing on Amazon doesn’t mean much if the factory platform is still selling the mold. We work the whole chain, from the consumer-facing listing to the wholesale factory site behind it.

On a typical brand-protection engagement we file with 8–15 separate platforms — not the 2–3 most services touch.

POINT 03 / 03

Human investigators — not just crawlers.

DMCA Masters puts human investigators on every counterfeit surface — finding the listings automation misses, building the evidence packets each platform requires, and following up on the filings until they land. Automated brand-monitoring tools are good at finding exact-match keyword listings on Amazon. They’re bad at finding the Instagram shop running paid ads with slightly misspelled versions of your brand name, the DHgate factory listing using different product photos, or the Shopify clone site with a typosquat domain.

Every marketplace, social-media, and factory-platform filing is built and reviewed by a human investigator before dispatch.

§ 07 · Comparison

Why most enterprise services don't fit a founder budget.

Brand protection at the enterprise level costs $5,000+/month with annual contracts. Here's what actually-affordable coverage looks like.

#	Capability	Typical agency	DMCA Masters
01	Marketplace coverage	2–3 platforms	Amazon, eBay, Etsy, Walmart, Mercari, Poshmark — all major marketplaces
02	Social-media commerce	Generic IP report	Instagram Commerce, TikTok Shop, Facebook Marketplace — each filed in their format
03	Factory platforms (DHgate, AliExpress)	Skipped	Filed through their IP reporting channels
04	Counterfeit domain takedowns	Per-domain charges	Filed with registrar and CDN — included
05	Re-listing monitoring	Manual one-time	Continuous + automatic re-filing on detection
06	Pricing model	Enterprise contracts ($1,000–$5,000+/month)	Subscription, founder-friendly
07	Setup fees	$500–$2,000 typical	None

07/ 07

Brand-protection coverage that doesn't require an enterprise budget — included in every plan.

§ 08 · The numbers

Counterfeits removed. Brands defended.

50,000+

Takedowns issued

across every counterfeit surface

1,200+

Brands protected

across 40+ countries

Marketplace channels

Amazon, eBay, Etsy, and more

< 48h

Average removal time

for in-scope takedowns

§ 09 · Field notes

What every brand should understand going in.

How brand-protection enforcement actually plays out — straight from our case files.

Field note 01 / 04

Factory platforms respond slowly.

DHgate, AliExpress, and Alibaba have IP reporting channels but typical response times are 1–3 weeks. Their compliance teams operate under different jurisdictional pressures than US/EU marketplaces, and individual reports often don't trigger immediate action.

How we handle it: We file the report and follow up. Cumulative reports across multiple counterfeit listings build the case for stronger action against repeat sellers. Patience and persistence work where one-off reports don't.

Field note 02 / 04

Counterfeiters re-spawn under new accounts.

Taking down one Amazon listing or Instagram shop closes one storefront; the counterfeiter opens another under a new seller account within hours. A one-shot takedown service shuts down a single listing and walks away — leaving the operation intact.

How we handle it: Continuous monitoring detects new listings the moment they appear and triggers fresh takedowns automatically. The work isn't winning a single takedown — it's making the counterfeiter's economics stop working.

Field note 03 / 04

Social-media commerce is fragmented per-platform.

Instagram Brand Rights Manager, Facebook Commerce complaints, and TikTok IP portal each require different evidence packets and follow different review processes. There's no unified IP system across Meta and TikTok; each platform has to be filed individually.

How we handle it: We maintain platform-specific filing templates and evidence requirements for each. Reports go in the format each platform's compliance team actually processes — not a generic cross-posted notice that gets bounced.

Field note 04 / 04

We're not enterprise — and that's intentional.

Red Points and Bolster AI dominate the enterprise tier with $5,000+/month retainers and annual contracts. That's the right model for Fortune 500 brands but the wrong model for indie product designers, DTC founders, and Shopify operators who need protection but don't have an enterprise procurement budget.

How we handle it: Subscription pricing means a brand-defense plan that scales with founder budgets — start month-to-month, scale up when you need to, no long-term commitment.

§ 10 · FAQ

Brand owners ask us these first.