DMCA MastersDMDMCAMASTERS

// SERVICE FILE · SVC-04 · BRAND PROTECTION

We take down the counterfeits stealing your brand — from Amazon listings to Instagram shops.

Someone is selling knockoffs of your product on Amazon, eBay, Instagram, and wholesale platforms like DHgate and AliExpress. You’ve filed reports yourself. Some worked. Most didn’t. DMCA Masters runs enforcement across every marketplace, social platform, and counterfeit domain — at subscription pricing that doesn’t require an enterprise budget.

50,000+ TAKEDOWNS · 1,200+ BRANDS · AVG TTL ≤ 48H · 7 MARKETPLACE CHANNELS

Read the Field Report

Built for product brands selling on

Amazon
eBay
Etsy
Shopify
Instagram
AliExpress
DHgate
Self-hosted stores
Amazon
eBay
Etsy
Shopify
Instagram
AliExpress
DHgate
Self-hosted stores
01 / 04

It starts with your own product photos.

Counterfeit sellers don’t create their own marketing. They scrape your product images from Amazon, your Shopify store, or your Instagram feed, then repost them on a counterfeit listing — often on the same marketplace you sell on. The listing looks identical to yours: same photos, same copy, sometimes even the same brand name. The buyer can’t tell the difference until the knockoff arrives. By then the counterfeiter has the money, and you have the one-star review.

02 / 04

Marketplace reporting works — but only on one listing at a time.

Amazon Brand Registry, eBay VeRO, and Etsy’s IP reporting tool all exist, and they work. The problem is scale. A counterfeiter doesn’t run one listing — they run dozens across multiple platforms under multiple seller accounts. You report one, they spin up two more. You file with Amazon, they move to eBay. You file with eBay, they move to a standalone Shopify clone. Self-service reporting turns brand protection into a full-time job, and most founders don’t have the bandwidth to keep up.

03 / 04

Instagram and TikTok shops are the new storefronts for fakes.

Social-media commerce changed the counterfeiting game. Instagram shops, Facebook Marketplace, and TikTok Shop give counterfeit sellers direct access to your audience with zero marketplace friction. They run paid ads against your brand name, DM your followers with “sale” offers, and build lookalike pages that redirect to off-platform checkout flows you can’t trace. Each platform has its own reporting mechanism — Instagram Brand Rights Manager, Facebook Commerce complaints, TikTok’s IP portal — and each one requires a different evidence packet. This isn’t a “file one form” problem.

04 / 04

The factory platforms keep the supply line running.

Behind every counterfeit listing on Amazon or Instagram is a factory-to-consumer pipeline running through DHgate, Alibaba, or AliExpress. These platforms list the knockoff version of your product at factory prices, ship direct to consumers, and are remarkably difficult to police from outside China. Their IP reporting channels exist but respond slowly, require specific evidence formats, and reset when sellers create new storefronts. Cutting the supply means filing on the factory platforms — not just the consumer-facing ones.

§ 03 · Coverage

Every surface where counterfeits actually show up.

Named platforms, grouped by counterfeit surface. Not a vague "we monitor the internet" claim.

01

Marketplace counterfeit listings

The highest-volume counterfeit surface for any product brand. Each marketplace has its own IP reporting process — we file in the format each one accepts.

Amazon (Brand Registry)eBay (VeRO)Etsy (IP reporting)Walmart MarketplaceMercariPoshmarkWishBonanzaSmaller marketplace platforms
02

Social-media counterfeit shops

Instagram shops, Facebook Marketplace, and TikTok Shop listings running ads against your brand name. Filed under each platform’s Brand Rights or IP portal.

Instagram Shops / Brand Rights ManagerFacebook MarketplaceTikTok Shop (IP portal)Pinterest product pinsYouTube product placement / affiliate linksWhatsApp Business counterfeit sellers
03

Factory & wholesale platforms

The supply-side platforms that manufacture and ship knockoffs direct to consumers. IP reporting filed in the specific format each platform’s legal team accepts.

DHgateAlibabaAliExpress1688.comTaobaoMade-in-China.comGlobal Sources
04

Counterfeit domains & clone websites

Standalone websites that clone your brand identity, your product photos, and sometimes your entire storefront. Takedowns filed with registrar, host, and CDN in parallel.

Typosquat domains (yourbrand-sale.com)Clone Shopify storefrontsFake wholesale sitesLookalike brand websitesScam checkout pagesDrop-ship fronts using your brand
05

Product photography theft

Your original product photos scraped and reused on counterfeit listings. DMCA copyright notices filed against every instance, across every platform, with image-match evidence.

Amazon listing photo thefteBay listing photo theftInstagram / social media photo scrapingCounterfeit site image theftGoogle Images indexing stolen photosStock-photo misattribution of your originals
06

Search engines (multi-engine delisting)

Counterfeit listings and clone sites ranking for your brand name + product keywords. We delist from every major engine — including Yandex and DuckDuckGo.

GoogleBingYahooYandexDuckDuckGoBrave SearchEcosiaStartpage

§ 04 · Inside a takedown

What actually happens when we start enforcement.

The real sequence of a brand-protection engagement — not a marketing flowchart.

  1. T + 00:00

    Intake & counterfeit inventory

    You send us your brand assets — trademarks, product photos, store URLs, and any counterfeit listings you’ve already found. Our intake team verifies your IP ownership, runs a sweep across every marketplace and social platform we monitor, and builds a complete counterfeit inventory. Most brands are surprised by how many listings exist on platforms they’ve never checked.

  2. T + 01:00

    Evidence packets per platform

    Amazon Brand Registry wants specific ASIN-level evidence. eBay VeRO wants a different format. Instagram Brand Rights Manager requires yet another packet. DHgate has its own IP portal with its own rules. Our operators build each filing to the exact spec the platform’s review team accepts — not a templated cross-post.

  3. T + 02:00

    Parallel filings dispatched

    Every marketplace, social platform, factory site, counterfeit domain registrar, and search engine — filed the same day, not staged over a week. Parallel dispatch prevents the whack-a-mole problem where a counterfeiter responds to one takedown by spinning up new listings on three other platforms.

  4. T + 12:00

    First marketplace confirmations

    Amazon and eBay typically return takedown confirmations within 12–24 hours on clean, properly formatted IP complaints. Etsy and smaller marketplaces follow close behind. Social-media platforms (Instagram, TikTok) are slower — usually 24–72 hours.

  5. T + 24:00

    Search-engine delisting confirmed

    Google, Bing, Yandex, and DuckDuckGo de-index the counterfeit URLs. The fake listings that were ranking for your brand name start dropping out of search results — the highest-leverage piece of any brand-protection job.

  6. T + 48:00

    Coverage sweep & escalation

    We re-scan every surface to confirm no residual counterfeit listings remain. Anything still up gets escalated — to marketplace legal teams, registrar abuse desks, hosting providers, and CDNs. Stubborn factory-platform listings get re-filed and escalated until they drop.

  7. Ongoing

    Continuous monitoring & re-removal

    Brand monitoring stays active for the life of your plan. Every new counterfeit listing we detect triggers a fresh takedown across every surface — no per-takedown charges, no monthly limits. Counterfeiters create new seller accounts and new listings constantly; continuous enforcement is the only thing that actually works.

§ 05 · What’s included

A full brand-protection arsenal.

Every counterfeit surface your brand actually deals with — covered by one agency, one plan, one price.

Marketplace enforcement

Amazon Brand Registry, eBay VeRO, Etsy IP reporting, Walmart, Mercari, Poshmark, and every other marketplace with a counterfeit problem. Each filing built to the specific platform’s accepted format — not a cross-posted template.

Product photography protection

Your original product photos are your copyright. When counterfeiters scrape them to sell knockoffs, we file DMCA copyright notices against every instance — across every marketplace, social platform, and counterfeit site using your images.

Counterfeit domain takedowns

Clone websites using your brand name, your product photos, and lookalike checkout flows. Takedowns filed with the domain registrar, hosting provider, and CDN in parallel until the site drops.

Factory-platform enforcement

DHgate, Alibaba, AliExpress, and the supply-side platforms behind every counterfeit operation. We file in the format each platform’s IP team accepts and escalate until the factory listing comes down.

Multi-engine search delisting

Google, Bing, Yandex, and DuckDuckGo de-indexing — we cover the engines most agencies skip. Counterfeit listings ranking for your brand name drop out of search results so your real store gets its organic traffic back.

Continuous monitoring & re-removal

Counterfeiters don’t stop after one takedown — they create new seller accounts and relist. Our monitoring catches new listings on the next sweep and fires fresh notices automatically. No per-takedown fees, no monthly limits.

§ 06 · Why brands pick us

The three things that matter — and what enterprise agencies get wrong.

POINT 01 / 03

Subscription pricing — not enterprise contracts.

Enterprise brand-protection agencies like Red Points charge five-figure annual contracts with long onboarding cycles and minimum commitments. That pricing model makes sense for Nike. It doesn’t make sense for a DTC founder running a $500K/year brand. We run brand protection the way we run everything else — subscription-priced, month-to-month, cancel anytime. Our Basic plan starts at $89/mo with every marketplace, social platform, factory site, and search engine covered. No contracts, no setup fees, no “contact sales for pricing.”

Basic plan starts at $89/mo. Month-to-month. No enterprise contracts, no setup fees.
POINT 02 / 03

Every surface — not just the easy ones.

Most brand-protection services file with Amazon and eBay and call it coverage. That leaves Instagram shops, TikTok Shop, DHgate, Alibaba, AliExpress, counterfeit domains, and the factory-platform supply line completely untouched. We file across every surface a counterfeiter uses — from the consumer-facing marketplace listing to the wholesale factory site behind it. One filing on Amazon doesn’t mean much if the factory platform is still selling the mold. We work the whole chain.

On a typical brand-protection engagement we file with 8–15 separate platforms — not the 2–3 most services touch.
POINT 03 / 03

Human investigators — not just crawlers.

Automated brand-monitoring tools are good at finding exact-match keyword listings on Amazon. They’re bad at finding the Instagram shop running paid ads with slightly misspelled versions of your brand name, the DHgate factory listing using different product photos, or the Shopify clone site with a typosquat domain. Our investigators work every surface manually — finding the listings automation misses, building the evidence packets each platform requires, and following up on the filings until they land.

Every marketplace, social-media, and factory-platform filing is built and reviewed by a human investigator before dispatch.

§ 07 · Comparison

Why most enterprise services don't fit a founder budget.

Brand protection at the enterprise level costs $5,000+/month with annual contracts. Here's what actually-affordable coverage looks like.

#CapabilityTypical agencyDMCA Masters
01Marketplace coverage2–3 platformsAmazon, eBay, Etsy, Walmart, Mercari, Poshmark — all major marketplaces
02Social-media commerceGeneric IP reportInstagram Commerce, TikTok Shop, Facebook Marketplace — each filed in their format
03Factory platforms (DHgate, AliExpress)SkippedFiled through their IP reporting channels
04Counterfeit domain takedownsPer-domain chargesFiled with registrar and CDN — included
05Re-listing monitoringManual one-timeContinuous + automatic re-filing on detection
06Pricing modelEnterprise contracts ($1,000–$5,000+/month)Subscription, founder-friendly
07Setup fees$500–$2,000 typicalNone
07/ 07

Brand-protection coverage that doesn't require an enterprise budget — included in every plan.

§ 08 · The numbers

Counterfeits removed. Brands defended.

50,000+

Takedowns issued

across every counterfeit surface

1,200+

Brands protected

across 40+ countries

7+

Marketplace channels

Amazon, eBay, Etsy, and more

< 48h

Average removal time

for in-scope takedowns

§ 09 · Field notes

What every brand should understand going in.

How brand-protection enforcement actually plays out — straight from our case files.

Field note 01 / 04

Factory platforms respond slowly.

DHgate, AliExpress, and Alibaba have IP reporting channels but typical response times are 1–3 weeks. Their compliance teams operate under different jurisdictional pressures than US/EU marketplaces, and individual reports often don't trigger immediate action.

How we handle it: We file the report and follow up. Cumulative reports across multiple counterfeit listings build the case for stronger action against repeat sellers. Patience and persistence work where one-off reports don't.

Field note 02 / 04

Counterfeiters re-spawn under new accounts.

Taking down one Amazon listing or Instagram shop closes one storefront; the counterfeiter opens another under a new seller account within hours. A one-shot takedown service shuts down a single listing and walks away — leaving the operation intact.

How we handle it: Continuous monitoring detects new listings the moment they appear and triggers fresh takedowns automatically. The work isn't winning a single takedown — it's making the counterfeiter's economics stop working.

Field note 03 / 04

Social-media commerce is fragmented per-platform.

Instagram Brand Rights Manager, Facebook Commerce complaints, and TikTok IP portal each require different evidence packets and follow different review processes. There's no unified IP system across Meta and TikTok; each platform has to be filed individually.

How we handle it: We maintain platform-specific filing templates and evidence requirements for each. Reports go in the format each platform's compliance team actually processes — not a generic cross-posted notice that gets bounced.

Field note 04 / 04

We're not enterprise — and that's intentional.

Red Points and Bolster AI dominate the enterprise tier with $5,000+/month retainers and annual contracts. That's the right model for Fortune 500 brands but the wrong model for indie product designers, DTC founders, and Shopify operators who need protection but don't have an enterprise procurement budget.

How we handle it: Subscription pricing means a brand-defense plan that scales with founder budgets — start month-to-month, scale up when you need to, no long-term commitment.

§ 10 · FAQ

Brand owners ask us these first.

§ 11 · Related services

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Stop letting counterfeiters sell your brand for you.

Every day without enforcement is another day knockoffs show up under your name, your photos, and your trademarks — destroying the trust you built.